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Deciding the Size of a Club's Portfolio

Dear Doug:

I am a member of the Classic Ladies Investment Klub in Santa Barbara, CA. We have 9 members and 11 stocks in our current portfolio with a total value of $17,000. Approximately how many different stocks should an investment club of our size be capable of managing in our portfolio?

- RgrRisdall


Dear RgrRisdall:

One of the golden rules of investment club portfolio management is diversification. A portfolio that includes stocks of multiple personalities and demeanors is not in need of clinical treatment-it's actually a good thing. The stocks in your club portfolio should represent a variety of industry groups and should vary in size, and no single stock or sector should be over-represented.

NAIC recommends that you aim for your portfolio to be made up one-quarter large companies, one-quarter small companies, and the rest in between. This diversification strategy will help you reduce some of the risk in your portfolio, particularly if one of your holdings falls flat or if a specific industry experiences problems. In addition, through the history of the market, small and large companies have tended to perform well at opposite times. Having a good mix of stocks can help smooth out the returns your portfolio will generate when compared to a portfolio made up of only a few non-diverse stocks. Of course, an all-equity portfolio will not be immune from a correction or crash in the stock market, but that's where your long-term approach will help you see through the short-term gyrations of the market.

How many stocks does it take to make a diversified portfolio? For fun, you could bring together a roomful of Wall Street professionals to discuss this very issue, and you'd end up with a roomful of different opinions. (Okay, so that's not everyone's idea of "fun.") But we do know a few things that academic researchers have discovered over the years about diversification, and there are some practical issues that come to play in a club setting, so here are some general guidelines.

Most professional investors say that a portfolio of 15 to 20 well-chosen stocks will give you most of the benefits of diversification. While you could decide to own more stocks than that, there's a problem with owning too many stocks. It should be the goal of your club to outperform the overall market (probably as represented by the Standard & Poor's 500 Index) over time. If this isn't your objective, then you could just invest in an S&P 500 index fund and give up the stockpicking altogether! But as you buy more and more stocks, your portfolio's returns will tend to draw closer to the returns of the S&P 500. The more your portfolio looks like the S&P 500, the smaller your chance of outperforming the overall market. Having "too many stocks" can be a problem.

In your club, you have other concerns, as well. First, you can only own as many stocks as your individual members can manage to follow. Each member should be the analyst or stock watcher for one (or more, occasionally) stock in your club's portfolio, providing monthly progress reports and other regular updates to your members. Nine members should be able to track 11 stocks, but that may put a significant workload on some members, especially if some members are new or have other duties (such as serving as club officers).

Next, it's important to remember that diversification is a goal towards which your club should work, not something that should happen overnight. There should be no rush for a new club to buy a dozen stocks just so they can be diversified. It's more important to pay attention to the transaction costs you'll pay and how they impact each purchase. Even with today's discount online brokerages, you still must pay a commission for each purchase. If your brokerage charges you $12 per trade, and you invest $500, the commission will take a 2.4 percent bite out of your purchase. That's a full point above the average expense ratio of a domestic stock mutual fund! When you consider that the stock market on average grows 12 percent a year, that 2.4 percent sets you back quite a bit (in fact, the $488 your investment is now worth after commissions must grow 2.46 percent just to get back to even). If you invest $1,000 instead, that $12 only amounts to 1.2 percent, much more in line with my standard recommendation to keep your trading costs as close to 1 percent as possible.

The other concern is the size of the club's portfolio. As your portfolio gets much larger, surpassing the $100,000 mark, you might want to add more stocks to your holdings. It's not unreasonable for clubs of this size to hold 20 to 25 stocks in their portfolios. But the members of these clubs are likely to be much more experienced, having been in their club for a number of years, and can handle the management tasks without problems.

In your club, I think you should think carefully before adding any more stocks to your holdings. But that doesn't mean that you should not be considering any new companies-to the contrary, you should be focusing on new stocks that can improve the quality, diversification and return of your portfolio by replacing weaker holdings with your best new finds. NAIC's Challenge Tree is great for this job, so follow this prescription and put your current holdings to the challenge. Focus on upgrading rather than expanding your portfolio.

-- Doug

Doug Gerlach is ICLUBcentral's Investment Club Therapist, helping clubs and their members to operate more efficiently and more harmoniously. Doug's latest book, Investment Clubs for Dummies is the ultimate guide to starting and running a club, packed with tips and insight about club operations, education and investing. He is the author of several other popular investing books, including The Complete Idiot's Guide to Online Investing and The Armchair Millionaire. Doug has been a member of the NAIC Computer Advisory Group's Board of Directors since 1995. For more of Doug's advice on online investing, visit DouglasGerlach.com.

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