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Investor Advisory Service (IAS)

Let the Pros Do Your Stock Analysis

A monthly advisory service designed for those investors who want to follow the BetterInvesting method of investing -- but who could use a helping hand with some of the work.

Since it was founded in 1973 by NAIC to advise and educate its members, the Investor Advisory Service has been written by the professional money managers at Seger-Elvekrog, who use BetterInvesting-style stock-picking principles to consistently beat the markets.

Time-Tested, Proven Market-Beating Performance

How can the Investor Advisory Service help you? The proof is in the performance figures.

According to the Hulbert Financial Digest, the Investor Advisory Service earned a 14.0% total return over the five years ended December 31, 2007, beating the Standard & Poor's 500 Index return of 12.9% and matching the Dow Jones Wilshire 5000 Index return of 14.0%.

Over the previous ten years, the IAS earned 10.5%, handily outperforming both the 6.3% return of the DJ Wilshire 5000 Index and the 5.9% return of the S&P 500.

Since December 31, 1995, the IAS has earned a 12.7% total return, compared to 9.4% for the DJ Wilshire 5000 Index (comparable figures for the S&P 500 Index are not provided for this period).

Available in both print and online versions, every monthly issue of IAS features:

  • STOCK ADVICE
    Comprehensive analyses on three companies per month, introducing you to stocks hand-picked by our staff of Chartered Financial Analysts. Each recommended company is accompanied by a written analysis and a completed Stock Selection Guide.
  • INVESTING EDUCATION
    In-depth analyses of these three companies and explanations of the SSGs help you improve your understanding of the investing methodologies used in selecting stocks for the IAS.
  • COMPANY UPDATES
    Notes on stocks in the IAS portfolio, with comparisons of current and buy prices, plus sell recommendations when appropriate, enable you to stay on top of your portfolio. Email updates between issues inform you when conditions warrant immediate action.
  • DATA & NEWS
    Three rankings (by symbol, total return, and P/E ratio) of all 80 stocks currently tracked by the service , plus market news and commentary on recent events.
  • MARKET COMMENTARY
    Straightforward, plain-English analysis of the most important factors affecting today's economy and stock market.
  • ONLINE BONUSES
    Downloadable Excel spreadsheet that includes key metrics for all currently covered stocks, archives of past issues, and *.SSG datafiles for import into Investor's Toolkit software.

Subscribe to Investor Advisory Service now or download a free copy of a past issue.


Subscriptions to IAS are non-refundable. Investor Adisory Service (IAS) is for your individual use only and not for distribution to a group or club. Fair use includes:

  1. Your own personal investment planning and strategies.
  2. Discussion and news concerning your club's stock or prospects.

Fair use does not include:

  1. Photocopying the materials.
  2. Distributing your login information to the IAS web site.

IAS is licensed to use the investing methodologies and trademarked forms of BetterInvesting's National Association of Investors Corp. (NAIC), a national non-profit organization dedicated to investor education. BetterInvesting assumes no liability or obligations with respect to the investment education information presented in using its forms, and the use of these forms does not imply that BetterInvesting endorses or supports IAS. For more information on NAIC, please visit www.betterinvesting.org.

Renew or Subscribe to the Investor Advisory Service by check or credit card.

Download a free sample copy. (870 Kb)

"IAS Continues to Beat Overall Market" (Press release, 02/01/2008.)

Download our How to Use IAS Guide with more information on the service. (268 Kb)

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