My Account Store Store
SSG Tutorial

Stock Selection Guide Tutorial

The Stock Selection Guide (SSG) is a powerful tool for understanding key fundamentals of any company, thus providing insights to assist with decisions to buy, sell, or hold its shares. This tutorial covers the basics of the key components of the SSG, and how to begin to utilize its findings in an investor's personal or club portfolio.

by Doug Gerlach, ICLUBcentral, Inc.

Before You Begin

Please note: The following tutorial on the Stock Selection Guide is presented for educational purposes only, and no warranties are made as to its accuracy or reliability. The tutorial is protected by copyright and may not be distributed in any form -- on paper, in electronic form or otherwise -- without the express< permission of the author. You may view the tutorial on this site and print a copy for personal use. You may also share copies with your investment club, as long as you distribute the tutorial in its entirety and retain the copyright notice on each page. Any use beyond those outlined here is strictly forbidden.

The Stock Selection Guide is copyrighted by BetterInvesting). No approval of this Tutorial by the organization is implied.

Navigate from section to section using the "Previous" and "Next" buttons at the bottom of each page, or use the links in the Table of Contents in the sidebar.


About Doug Gerlach

Doug Gerlach, President of ICLUBcentral, Inc., since 2005, is a nationally recognized expert on online investing and investment clubs. He is the author of five books, including The Complete Idiot's Guide to Online Investing and Investment Clubs for Dummies. He was a contributing editor for Mutual Funds Magazine, and wrote articles for Individual Investor, PC World and other publications. He has been featured in numerous programs and publications, including BusinessWeek, Individual Investor, Boston Globe, New York Times, Worth, CNNfn, and Yahoo! FinanceVision. Gerlach's website efforts have garnered accolades from Forbes, Barron's, Money Magazine, The Economist, US News & World Report, and Fortune. Doug is a popular speaker at Investors Fairs and workshops held across the country and around the world, from Honolulu to Berlin.

Table of Contents


SSG Overview

  • History
  • Purpose
  • About Judgement

Sources of Data

Top of SSG Form

  • General Info
  • Capitalization

Section 1 -- Visual Analysis of Sales, Earnings & Price

Section 2 -- Evaluating Management

  • Entering Data
  • 5-Year Averages
  • Judging Trends
  • Interpreting Results

Section 3 -- Price-Earnings History as an indicator of future

  • Entering Data
  • P/E Ratio
  • % Payout & % High Yield
  • Interpreting Results

Section 4 -- Evaluating Risk & Reward over next 5 years

  • Choosing High Price
  • Choosing Low Price
  • Zoning
  • Upside/Downside Ratio
  • Interpreting Results

Section 5 -- 5-Year Potential

  • Present Yield
  • Average Yield
  • Interpreting Results


Complete Table of Contents

About    Press    Management    Privacy Policy    Terms of Service    Contact

copyright © 1989 - ICLUBcentral Inc. or its affiliates